Single Integrated Technology Platform
Home Platform enables agents to search for properties, communicate with clients, market themselves and their listings, manage their transactions and grow their business – all from one single place. The average agent uses over 20 different pieces of technology to do their job. Coldwell Banker Realty affiliated agents using Home Platform will only need to use one.
Private
Exclusives
Private Exclusives are off-market listings visible to Coldwell Banker Realty agents and their qualified buyers.
Private Exclusives do not accumulate days on market, show prior price adjustments or appear on public home search websites.
Client
Dashboard
Client Dashboard in Home Platform is the only tool designed to connect you and your client through every phase of their real estate journey — for 24/7 transparency before, during and after the transaction for total peace of mind.
AI Assistant
Coldwell Banker Realty agents use AI to help increase efficiency and grow their businesses.
Likely To
Sell Leads
Home Platform's Likely to Sell tool uses AI to help you identify contacts who may have a higher likelihood of selling within the next 12 months. This allows you to quickly reach out to prospective clients to touch base or send them a Comparative Market Analysis (CMA), without paying for a separate lead generation program.
Marketing center
From postcards advertising your brand new listing to a rich newsletter for your sphere of influence, learn to create elegant, on-brand, compelling collateral and choose whether to print it right away or have it professionally made, all with a few clicks. Explore templates, pre-built content created for you by Coldwell Banker Realty’s talented designers, powerful HTML and Insight tools to let you reach a broader audience every time, and tight integration with the rest of Home Platform.
Business Tracker
Listings and transactions managed within Home Platform’s Business Tracker help agents manage their deals, track signed documents and improve transaction efficiency.
Let's Talk
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© 2026 Coldwell BankeR
©2026 Coldwell Banker. All Rights Reserved. Coldwell Banker and the Coldwell Banker logo are trademarks of Coldwell Banker Real Estate LLC. The Coldwell Banker® System is comprised of company owned offices which are owned by a subsidiary of Anywhere Advisors LLC and franchised offices which are independently owned and operated. The Coldwell Banker System fully supports the principles of the Fair Housing Act and the Equal Opportunity Act.
