Tracy Falkson specializes in helping buyers and sellers throughout the San Francisco East Bay, with a focus on Alamo, Danville, Diablo, Lafayette, and nearby communities. With deep expertise in marketing and luxury real estate, Tracy works tirelessly to connect clients with their ideal property and to guide them smoothly through each step of the transaction, whether they're choosing the perfect architectural style for a first home or navigating complex negotiations.
Originally from Cape Town, South Africa, Tracy's background spans marketing, sales consulting in fashion and interior design, and patient coordination in the healthcare field. This 28-year foundation in design and detail-oriented client service made real estate a natural next step, combining her skills with a passion for the East Bay market. Her extensive social network and marketing savvy have made her highly ePective in real estate, and she's known for helping clients reach their goals, alleviating the stress of buying or selling with a calm, professional approach and keen attention to detail.
Having lived in Alamo for 12 years, Tracy is not only a local real estate expert but also a resource on the area's best dining, shopping, and scenic spots. While she specializes in luxury homes, she's also eager to share her favorite trails and community recommendations. Outside of real estate, Tracy enjoys spending time with her husband, Ken, walking their two dogs, attending Barre3 classes, hosting dinner gatherings, and traveling to visit family. She is also dedicated to giving back and actively supports organizations like Underdog Animal Rescue, Second Harvest Food Bank, Tunnels to Towers Foundation, American Heart Association, Triple Negative Breast Cancer Foundation, and Ladles of Love.
